At EKology, we are reimagining value in healthcare through the lens of Sustainable Value-Based Healthcare (Sustainable VBH), an approach that delivers better patient outcomes while safeguarding environmental, social and financial resources of health services.
Sustainable VBH integrates the goals of clinical excellence, health equity and environmental responsibility. As the healthcare sector faces rising demand, resource constraints and climate-related health risks, this model offers a powerful path forward: one that meets today’s needs without compromising the wellbeing of future generations.
Redefining Value: From Cost Efficiency to Sustainable Impact
Historically, value-based healthcare has focused on health outcomes relative to cost. But as Mortimer et al. (2018) and global thought leaders have argued, true value must account for the triple bottom line: health outcomes, environmental impact and social equity.
Sustainable VBH reframes healthcare value through:
Incorporating these principles not only improves clinical care, but also reduces the system’s contribution to climate change and health inequities.
Why Sustainable VBH Matters Now
Healthcare contributes nearly 4.4% of global greenhouse gas emissions—more than the aviation industry. Without systemic reform, healthcare risks undermining the very health it seeks to protect.
Sustainable VBH is now essential to:
Evidence-based frameworks such as the SusQI (Sustainability in Quality Improvement) model and WHO’s operational guidance for climate-resilient health systems offer clear pathways to embed sustainability into healthcare delivery and governance.
EKology’s Expertise in Driving Sustainable VBH
EKology is a trusted partner to health services, with expertise in embedding Sustainable Value-Based Healthcare at all levels from clinical redesign to board governance. With expertise across public health, digital innovation and sustainability leadership, we help healthcare organisations act on their climate and care responsibilities strategically, measurably, and inclusively.
We support healthcare organisations to:
Partner with EKology for a Sustainable Future
Sustainable VBH is not just a concept, it’s a clinical, ethical and operational imperative.
Whether you're starting with carbon reduction in theatres, redesigning primary care models for resilience or shaping sustainability-focused governance frameworks, EKology brings clarity, capability, and collaboration to every step of your sustainability transformation.e broader health ecosystem to tackle complex issues across health care delivery. We promote the need for digital transformation and adoption of AI, clear strategic alignment and agile innovative thinking to drive change in health.
EKology Health is part of The EKology Group Pty Ltd (ACN 678 196 533) The EKology Group acknowledges Aboriginal and Torres Strait Islander peoples as the First Peoples of this nation. We proudly recognise Elders past, present and emerging as the Traditional Owners of the lands on which we work, live and breath.